Byredo - Tobias Faisst

Name:: Couvrant
Brand:: Byredo
Media:: CGI
: For Couvrant, I developed a visual concept that translates the formal language of Byredo’s beauty products into automotive design, exploring what happens when two distinct product worlds begin to share the same aesthetic logic.

The project started with an analysis of the products’ proportions, surfaces and characteristic shapes. Rather than simply placing beauty products alongside automotive components, I used these elements as a design system to develop a series of hybrid objects and environments.
Automotive forms were adapted around the visual characteristics of the Byredo products, creating relationships that feel simultaneously functional and unfamiliar. Digital set design made it possible to construct these objects without the limitations of physical production and to control material, scale and composition as part of one coherent visual language.
The project uses this collision of categories to explore how strongly our perception of an object is shaped by context — and where the boundaries between beauty, industrial design and technology begin to dissolve.

Year: 2023
Creative Direction: Tobias Faisst
Set Design: Tobias Faisst
Production: PALAM
CGI: Konstantin Datz
Modelling: Konstantin Datz
Post Production: Studio Gessner