Native Instruments - Tobias Faisst

Name:: S1 / X1 / Z1 Launch Campaign
Brand:: Native Instruments
Media:: CGI / Fotografie
: For Native Instruments, I developed a visual system combining product photography with digitally constructed environments, positioning the new generation of instruments between functional design, installation and spatial composition.

The project accompanied the launch of Native Instruments’ redesigned Komplete Kontrol keyboards and X1 DJ controller following the brand’s new visual identity.
The visual direction draws from installation art and contemporary retail environments, using architectural structures as both functional supports and compositional elements. Physical product photography was combined with custom-built digital sets, creating a deliberately ambiguous space between the photographed object and its constructed surroundings.
The resulting series shifts the instruments beyond conventional product presentation, treating them as objects within a larger spatial and graphic system.

Year: 2023
Client: Native Instruments
Creative Direction: Tobias Faisst
Digital Set Design: Tobias Faisst
Photography: Tobias Faisst
Modeling & CGI: Vitaly Kiaiev
2D Graphics: Leo Imbert
Postproduction: Studio Gessner
Light Assistant: Cheamus Macmillian
Digital Assistant: Raul Suciu
Set Assistant: Maja Wölker