Prada - Tobias Faisst

Name:: Paradox
Brand:: Prada
Media:: CGI
: Developed around Prada’s visual language, the project explores digital set design as a way to create product environments beyond the constraints of physical production — combining luxury objects with unexpected spatial, technical and natural elements.

Digital set design plays a central role throughout the project. I used the freedom of a fully digital environment to develop scenarios that would be difficult to construct or control physically, particularly through the integration of animals, shifts in scale and unconventional interactions with the products.
The concept is built around contrasts between technology and nature, precision and unpredictability, functionality and ornament. Rather than using CGI simply to reproduce a physical set, I approached it as its own creative space — allowing the art direction to move between controlled product imagery and more surreal situations while maintaining a coherent visual language.

Year: 2023
Creative Direction: Tobias Faisst
Set Design: Tobias Faisst
Production: PALAM
CGI: Mattis Obermann
Modelling: Konstantin Datz
Post Production: Studio Gessner